Design can be a great tool for increased sustainability across many fields, and naturally it is also a great tool for invention of services or products for increased gender equality.

In many parts of the world and for huge swaths of human history, female sexuality has been and is seen as shameful and has been forcefully hidden away. This greatly affects gender equality as sexuality is such a large and important part of life. This taboo has led to many women and girls being ashamed of masturbation and may therefore not be as comfortable doing it even though it has lots of benefits.

To adress this issue of sexual health for women, two different approaches for sustainable design were used. The first poster uses the activity-oriented design approach to find problem areas (so called mismatches) and suitable solutions for those problems.

The second poster uses the method Design for Sustainable Behaviour to a concept for a new and improved sexual education in Sweden.

Below is an image of the main concept derived from Poster 1 which was 3D-modelled from scratch by mimicking the Lelo Sona sextoy while adding a charging stand and a cozy light to promote conversation about the sextoy and increase usage as its being shown as a decoration piece at home (read more about the concept in the poster below).

In collaboration with Elin Lindström, Paulina Carestam and Tobias Edholm
Poster 1: Activity-oriented design approach to increase sexual health among women
Poster 2: Design for Sustainable Behaviour approach to increase sexual health among women
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